Negotiating Deals with The Devil
Canadian Rockers The Salads started their career with a huge launch. Their single ‘Get Loose’ was picked up by Molson (Canada’s second oldest company next to Hudson Bay) and was the theme song for Graduates all over finally achieving drinking age. The video was heavily rotated on MuchMusic (the station that used to play music and now just plays MTV reality TV shows…and Degrassi)
Their Album Fold A to B (2003) had several hits on the Canadian airwaves. Their third album The Big Picture arguably lacked creativity. It was after this album that the bad would leave EMI Music Canada.
The Salads are back releasing Music Every Day in 2012. They released this on their own label Maui Wowie which is a TCH strain from Maui, Hawaii.
What their 2012 album lacks is the power of the record company – someone to produce music videos, set up interviews, promotions and marketing. The band themselves has to be responsible for what an entire team of experts did. But what they lost in marketing they gained creative control.
The single ‘Music Everyday’ shows shows that the time with the record machine did not sour their love for music.
Post Script: Guys hire a Ryerson Student to make your next video please. XO
Rock and roll in it. Sooth your soul with it. Loose control in it. Music Everyday!